'Our mission has only begun': Zohran Mamdani, Bernie Sanders and Alexandria Ocasio-Cortez mobilize the base ahead of New York City mayoral race.

Just over a seven days before the NYC mayor's race on 4 November, approximately thirteen thousand supporters filled the Queens stadium for the “NYC Not For Sale” rally, headlined by Congresswoman AOC, senator Bernie Sanders and the Democratic mayoral candidate assemblyman Mamdani.

The iconic open-air venue was packed to the rafters. New Yorkers of diverse ages and origins came together, but it was the younger generation that seemed to animate the atmosphere.

Many viewed the event as not merely a political event. It was a moment of unity, discontent and hope all at once. For Hayley Miller, 23, of Briarwood, the reason to attend was straightforward: “I’m here because the government sucks, to be honest with you … and I feel like we should bring about reform as a country, and New York City is definitely the starting point.”

Audience Enthusiasm and Views

For a local resident, 29, who lives in the neighborhood, the energy of the event signaled something he hasn’t felt in local politics in a while. “It’s thrilling that someone who actually might change things is appearing in an area that I’m in,” he said. “If it’s here, it’s like, why not? If we’re not gonna be involved now, then when is the right moment?”

Another local, a supporter, 29, shared a similar enthusiasm: “I think it’s inspiring to be a part of this movement. We even went out to cast ballots earlier today because we were getting in the mindset to be enthusiastic for everything that he’s for.”

The diversity of the crowd mirrored the city itself. Longtime residents, recent arrivals, working youth and retirees all were in attendance. For Mitch, 68, from Queens, it was his first rally of the campaign. “I’m here because, well, I want to listen to what they have to say, and there’s no other viable candidates, in my opinion,” he said.

Major Topics and Public Priorities

For the Astoria resident, the key issues facing NYC right now are “safety, the trains being safe, and affordability”, adding that while he’s doubtful about whether the candidate can fulfill all his promises, he’s open-minded. “I don’t know who’s going to fund all this stuff he wants done … but I’m going in without prejudice, and just hoping somebody is proposing some alternatives.”

Brooklyn, 30, also from the neighborhood, said their top priorities were defending LGBTQ+ equality and addressing the city’s affordability crisis. “I think the assemblyman is doing a excellent work of addressing everything I’m worried by,” they said.

Nicole, 30, echoed that sentiment, praising Mamdani’s genuineness: “I feel like Mamdani is very genuine in his responses in a way that isn’t typically seen in most politicians. He’s a little less empty rhetoric than usual.”

Campaign Messages and Highlights

Mamdani had a clear message he was aiming to communicate at the rally; diversity is NYC’s greatest asset. At one point, he had a rabbi, a reverend, and an imam all on stage together in support of his bid. Brad Lander, a past contender in this election, also came out to support Mamdani.

Sanders received the loudest applause of the evening, tied with only Mamdani himself. Sanders spoke of the importance of voting for Mamdani to the position of mayor not only for the sake of making the city more affordable, but also as a means to make a statement to Trump and the billionaires he has in his circle.

“Ordinary people get a single ballot,” Sanders said. “Meanwhile, the ultra-rich get the chance to spend as much as they want to choose the candidates they want. That is the context in which this race is taking place.”

The state's leader the governor was the only speaker met with mixed responses, with the audience frequently interrupting her speech to enthusiastically shout “Tax the rich!” The candidate came out at the end of her speech to, quite literally, hold her hand, as if to show the supporters the importance of her appearance and backing.

It was a big contrast to representative Ocasio-Cortez, who spoke just after the governor and was met with the audience chanting her name.

When it came time for Mamdani himself to speak, the crowd had been more than sufficiently hyped. As with the recent candidates' forum days earlier, he did not hesitate at criticizing the former governor.

“Let our words ring so loud that he can hear them tonight in his expensive rental,” the Democratic candidate said. “Let them be so loud that he can hear them even if he’s in the suburbs tonight.”

But Mamdani did not focus excessively on his opponent, instead dedicating the second part of his speech to thanking the alliance who had supported him for the past several months and contributed to his historic campaign.

Perhaps the most memorable moment came towards the end, when he asked anyone in the crowd who had volunteered and gone door-to-door for his campaign to turn on their lights. The crowd immediately lit up in a sea of bright phone lights, innumerable.

“We are just getting started. On November 4 we set ourselves free,” Mamdani said in his closing words.

Martin Stokes
Martin Stokes

Elena Voss is a digital anthropologist and writer exploring the cultural impact of emerging technologies.